Marketing Management

Marketing lies at the core of every business. Irrespective of the size of the business and the product/ service being offered, profit can come from only one place; the marketplace, businesses are therefore dependent on the income they earn from their customers.

Difficulty Level : Intermediate

Course Duration : 11hrs:32min

Cost : Free

Language : English Language

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Marketing lies at the core of every business. Irrespective of the size of the business and the product/ service being offered, profit can come from only one place; the marketplace, businesses are therefore dependent on the income they earn from their customers. It then becomes important to understand and have a plan of how to engage the specific target audience that will deliver sustainable income to the business. The course will introduce marketing basics, dynamics and tools of promotions, market segmentation and developing a highly effective marketing plan. 

 

Introduction

01 : 07 min

Understanding the Principles of Marketing

17 : 59 min

Market Segmentation and Competition

14 : 53 min

Digital Marketing

14 : 13 min

Marketing Plan

19 : 55 min

Learn from me

10 : 09 min

Outro

01 : 17 min

Marketing multi-choice assessment

15 min

Case study Exercise

10 : 00 min

Instructor Name : Olawale Anifowose

Categories : Marketing Management

Information

Meet Sarah Johnson, your instructor for this online course. Sarah is a seasoned professional with over 15 years of experience in the field of digital marketing. She holds a Master's degree in Marketing from the University of Chicago and has worked with top-tier companies like Google and Facebook. Sarah is known for her dynamic teaching style, blending theoretical concepts with practical, real-world applications. She is passionate about helping students achieve their goals and brings a wealth of knowledge and industry insights to every lesson.