Introduction
Understanding the Principles of Marketing
Market Segmentation and Competition
Digital Marketing
Marketing Plan
Learn from me
Outro
Marketing multi-choice assessment
Case study Exercise
Marketing lies at the core of every business. Irrespective of the size of the business and the product/ service being offered, profit can come from only one place; the marketplace, businesses are therefore dependent on the income they earn from their customers.
Difficulty Level : Intermediate
Course Duration : 11hrs:32min
Cost : Free
Language : English Language
Marketing lies at the core of every business. Irrespective of the size of the business and the product/ service being offered, profit can come from only one place; the marketplace, businesses are therefore dependent on the income they earn from their customers. It then becomes important to understand and have a plan of how to engage the specific target audience that will deliver sustainable income to the business. The course will introduce marketing basics, dynamics and tools of promotions, market segmentation and developing a highly effective marketing plan.
Introduction
Understanding the Principles of Marketing
Market Segmentation and Competition
Digital Marketing
Marketing Plan
Learn from me
Outro
Marketing multi-choice assessment
Case study Exercise
Instructor Name : Olawale Anifowose
Categories : Marketing Management
Information
Meet Sarah Johnson, your instructor for this online course. Sarah is a seasoned professional with over 15 years of experience in the field of digital marketing. She holds a Master's degree in Marketing from the University of Chicago and has worked with top-tier companies like Google and Facebook. Sarah is known for her dynamic teaching style, blending theoretical concepts with practical, real-world applications. She is passionate about helping students achieve their goals and brings a wealth of knowledge and industry insights to every lesson.